Session: Secrets of Sponsorship Success
Time: Friday, October 23 at 3:15PM
Director of Content Strategy, Curiosity Advertising
Andy’s 19 years of experience in the advertising industry has included work with General Motors, The U.S. Army, and Dean Foods. The majority of this time has been focused on creating a digital and social presence for brands—ranging in size of the department of defense down to a 16 oz. bottle of glue or chocolate milk—all with an eye towards creating informing and engaging content consumers will love.
During that same time, Andy has grown his furniture making hobby into a lucrative side-business, by connecting a relatively low-tech craft, with his knowledge of high-tech marketing strategies, social media and content creation/distribution. A rising influencer in the woodworking circles, his active partnerships include brands such as The Gorilla Glue Company, Rust-Oleum, ArborTech and Popular Woodworking Magazine, and includes content creation across digital and print publications along with event marketing, video tutorials and customer service functions.