Session: Return on Content
Time: Saturday, October 24 at 9:30AM
Global Head of Social Media, PayPal
An early champion of the power of social media, Dave has been active in online communities for more than a decade. The author of the book “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign,” Dave has helped build online communities and develop social media strategies for Coca Cola, Wells Fargo, The Grammys and many others. As PayPal’s Global Head of Social Media, he is focused on defining the company’s voice in social media and creating stronger connections to customers through online communities.