Director of Content Strategy North America, The Economist
Prior to her move to this publication, she was SVP, Global Integration for Mediaco, the content marketing, creation and distribution arm of Weber Shandwick, and was Vice President, Head of Content and Strategy at Social@Ogilvy in New York before that. Previous to her agency roles, Heather was the North American Editorial Director of the online marketing publication Econsultancy. In 2013, she was included as one of the voices of Microsoft’s Business Reimagined.
Before her move to New York in 2012, Heather developed and executed digital, content and communications strategy for PayPal UK, giffgaff, and the BBC in London. At the BBC, she brought 60 corporate websites into one central award winning site and trained over 200+ communications staff on crisis communications in social media. Heather was the social media/PR manager of the mobile network GiffGaff, and social media manager and editor of PayPal UK’s consumer blog, Let’s Talk. She has also advised on social media strategy for a number of startups and charitable organisations and has had a number of films featured in festivals around the world.
Her proudest social media moment came after the London riots, when she amassed over 500 people in South London to clean their streets. This group, branded the Broom Army, hit front papers around the world and Heather was awarded a Local Heroes award for her efforts. Her twitter handle is: @HeatherATaylor