Session: Return on Content
Time: Saturday, October 24 at 9:30AM
Director, Digital Marketing Services, The Scotts Miracle-Gro Company
Kip Edwardson has spent the last 14 years in digital marketing working with some of the most recognizable brands in home and garden for The Scotts Miracle-Gro Company, which was named to Forbes magazine’s “2015 list of America’s 100 most reputable companies.” His career with Scotts started in content marketing and search engine optimization. He has helped launch the company’s successful email marketing programs, developed many of the company’s social media initiatives, helped to forge the Scotts online relationship with Major League Baseball and has lead content programs in partnership with Weather.com, HGTV, and Home Depot. Currently, he is responsible for the success of digital platforms, mobile and CRM. He has discussed Scotts’ online success at many industry events such as the iMedia Brand Summit, ad:Tech, DMA’s EEC, MediaPost Email Summit and others. He holds a BA in Journalism from Ohio State University and an MBA from Capital University.