Session: Content Rules & the Rules of Content
Time: Saturday, October 24 at 4:00PM

About Lewis

Executive Director, eComm Marketing & Merchandising, Lenovo

As a 20 year tech industry veteran, Lewis Broadnax is currently responsible for driving the strategy and execution of Lenovo’s eCommerce mission in North America.¬† In addition to having P&L responsibility for US and Canada eCommerce, he was instrumental in launching Lenovo’s online expansion into Latin America, including Mexico, Colombia, Brazil and Argentina. Prior to his 15 year tenure with Lenovo and IBM, Lewis held positions in Marketing, Web Strategy and Product Management for Research Triangle Park startup companies. Lewis was educated at Duke University and calls Durham, NC home. His passions are consumer electronics, photography and Duke Basketball.