Session: Shareable, Snackable & Trackable
Time: Friday, October 23 at 2:30PM
Digital Strategist, TPN
Mara Greenwald works as a Digital Strategist for TPN, where she leads the strategy for all types of social marketing campaigns: from brand platform management to influencer marketing and everything in between. Through a social engagement-driven approach, Mara drives results for clients of all kinds. Increase Facebook engagement while organic reach is on the decline? Check. Generate Instagram buzz about a beauty product launch? Check. When she isn’t measuring social engagement or searching trending hashtags, you might find her updating her DIY and home décor blog or at the ice rink, where she coaches two different hockey teams.