Session: Creating Social Experiences
Time: Friday, October 23 at 4:30PM
CMO at Blue Man Productions
Pam is an accomplished marketing leader who has built brands and businesses across live entertainment, sports, and media. She has leveraged her background in brand management to take marquee properties to the next level by refining their branding and advertising strategy, improving their product messaging and driving scale across all marketing channels. She has extensive experience developing and implementing strategic, integrated marketing campaigns that include digital, social and traditional media, PR, and experiential activation.
Pam is currently the CMO at Blue Man Productions – overseeing marketing and sales for the global entertainment property. Prior to this, she served as the head of marketing for SCP Worldwide, Madison Square Garden and the NY Knicks and was CEO of Real Madrid North America.
Pam has an MBA from the Wharton School, a BA from Stanford University and was named to NY Crain’s “40 Under 40”. She serves on the Wharton Sports Business Initiative Advisory Board, was a board member for Women In Sports and Events (WISE) and has taught market research at NYU’s Tisch Center.