Session: Ethics, Disclosure & Best Practices
Time: Friday, October 23 at 1:00PM
Suzanne Fanning, identified by Forbes as one of social media¹s top movers and shakers, currently serves as the President of the Word of Mouth Marketing Association (WOMMA) She was selected for this position by top marketers from Intel, Hershey¹s, Procter and Gamble, American Express, Nestle, Unilever, Ogilvy, Warner Bros., and others to unite the world¹s most innovative companies and help drive the industry forward.
Social business strategies she developed for global corporations have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, and on the cover of PR Week, and published in several renowned marketing books. Last year, she was featured in the Chicago Tribune, Forbes and Entrepreneur.
Her programs have achieved record-breaking results across the board for online and offline engagement as well as sales for several global brands. The Viral Garden called the social media program she developed with Brains on Fire the best corporate run social media program in existence, and Forrester ranked her blog in the Top 20 Corporate Blogs Worldwide. She received the Individual Excellence Award from her company in Helsinki, Finland, for personally making the biggest impact worldwide on the business, and she has received numerous additional industry awards.
Suzanne is also a published author and speaker. She has appeared on CBS news, PBS and TLC and was a presenter at the Daytime Emmys due to her pioneering work in web tv. Her most recent speaking engagement include PRSA, PivotCon NY, Social Media Week, Association of National Advertisers, Forrester National Convention, PR Newswire, The Business Development Institute, Digital Media Masters Summit at Microsoft and the BlogHer Business Convention. In 2014 she has given keynote addresses at the Social Media Strategies Summit, and at Ohio State University for the Public Relations Student Society of America Convention and for Social Media Week Chicago.
In addition to leading the incredible WOMMA team, speaking across the country, and writing articles, Suzanne serves on the advisory boards for Social Media Week Chicago, I-COM, and iBlog.