IZEAFest Schedule

Discover your value…your voice…your brand. Share your story.

  • Thursday, October 22nd
  • Friday, October 23rd
  • Saturday, October 24th
  • Sunday, October 25th
3:00pm-7:00pm

Registration

Dolphin Hotel: Southern Hemisphere Foyer

Grab Your IZEAFest badge and some goodies courtesy of our sponsors.
7:00pm-11:00pm

Opening Party

Atlantic Dance Hall

Kick-off IZEAFest by hitting the dance floor, enjoying the open-bar, mingling and watching live performances.
7:30am-6:00pm

Registration

Dolphin Hotel: Southern Hemisphere Foyer

Grab Your IZEAFest badge and some goodies courtesy of our sponsors.

8:00am-9:00am

Networking & Red Bull Morning Break

Dolphin Hotel: Southern Hemisphere I (Exhibitor Hall)

9:00am-9:15am

Opening Remarks

Dolphin Hotel: Southern Hemisphere III – IV

9:15am-10:00am

Opening Keynote

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Ted Murphy
Be the first to see IZEA’s latest product offerings unveiled, as CEO Ted Murphy discusses enhanced features and updates to the IZEA platform in a live demo.

10:00am-10:15am
Break
10:15am-11:00am

State of Sponsored Social 2015

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Jana O’Brien, Ryan Schram
Take a deep dive into the findings of the sixth annual State of Sponsored Social report, which yields the national Marketer and Creator sentiments about the Sponsored Social industry via independent metrics and voice. Learn metrics from 2015 including the average cost of a sponsored post, marketer budgets for Sponsored Social, most popular platforms, and more!

11:00am-11:15am
Break
11:15am-11:45am

Dive into your Passion

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Nadia Aly

Learn what it’s like to step out of your comfort zone and chase your dreams. After working at Microsoft, Google and PADI, Nadia decided finally follow her intense urge to scuba dive around the world. She built an entire business to help support her passion for scuba diving and underwater photography. Learn more about her story and get inspired to start living the life of your dreams, today!

11:45am-1:00pm
Lunch Break
1:00pm-1:45pm

Ethics, Disclosure and Best Practices

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Andrew Lustigman, Suzanne Fanning, Jen Burg, Sadie Jane, Lauren Thomas

The FTC guide covers three basic areas of compliance: education, monitoring and enforcement. Whether you’re a Brand, Agency or Creator, get a crash course on everything you need to know to stay in the clear.

1:45pm-2:15pm

Augmented Reality & The Future of Content Creation

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Carl Childers

The demand for quality content has never been greater. From smartphones to tablets and now smart glasses and ‘visors’, the proliferation of emerging mobile devices allows consumers to connect with content anytime, anywhere and in new and amazing formats. As content creators and brands it is mission-critical to connect with our audiences through experiences that people love and in ways that bridge the gap between what we create and what customers want. How do we do this? We shape our content in ways that are immersive, authentic and relevant. Enter Augmented Reality (AR), the “next big social experience.” The AR market is expected to compound over the next 5 years into a $120 Billion industry. Get the full scoop on AR and learn how new products like Microsoft’s HoloLens and Magic Leap are delivering on the promises of AR and the more immersive segment of mixed reality (MR).

2:15pm-2:30pm
Energy Break / Free Time
2:30pm-3:15pm

Shareable, Snackable and Trackable

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Mara Greenwald, Carrie Silberman, Nick Evans, Laura Fuentes, John Rife

Learn how to create engaging sponsored content around food products and restaurants, and find out how food Brands track effectiveness of those campaigns.

3:15pm-3:45pm

Secrets of Sponsorship Success

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Andy Brownell

Tapping into a network of bloggers can be a daunting task. With no single magic formula for the number of bloggers, content volume and distribution strategies, what’s a brand to do? Coming from the perspective of both a content creator as well as an agency strategist, Andy will provide real-world examples from his client partnerships with IZEA along with his own personal blog that may help you get closer to that elusive magic formula.

3:45pm-4:00pm
Break / Free Time
4:00pm-4:30pm

The Science of Sharing

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Jason Baldridge

Most of us suffer from information overload. Mainstream media, blogs, social media, books and more provide us with gobs of interesting material for us to consume. However, we can’t possibly keep up with it all, especially because we must also determine what we can trust and what has real value. Enter brands and content creators who are vying for attention and trust in this busy milieu—how can current research in social media analysis, psychology and computational linguistics inform their efforts? What do we know about how information is shared, how to identify the most relevant and influential creators, and how to push content to the most effective venues? You won’t want to miss this informative session!

4:30pm-5:00pm

Creating Social Experiences

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Pam Harris

It’s all about the holistic experience, and Blue Man Group has got that on lock! Take an inside look at what drives Blue Man Group’s creative social media strategy and learn how to apply that to further build your brand on your own profiles.

5:00pm-5:15pm

Closing Remarks

Dolphin Hotel: Southern Hemisphere III – IV

5:15pm-6:00pm
Break / Free Time
6:00pm-8:30pm

Disney’s Hollywood Studios® Take-Over

Disney’s Hollywood Studios®

Enjoy free access to the park.

8:30pm-9:30pm

Fantasmic!

Disney’s Hollywood Studios® Sunset Boulevard

The power of dreams blazes before you in this breathtaking 30-minute fireworks and water extravaganza that brings together favorite Disney heroes, princesses and villains.

9:30pm-11:30pm

Disney’s Hollywood Studios® Party

Disney’s Hollywood Studios®

Enjoy free access to the park, open bar passes, DJ entertainment and unlimited rides on Rock ‘n’ Roller Coaster® Starring Aerosmith and The Twilight Zone Tower of Terror™.

7:30am-6:00pm

Registration

Dolphin Hotel: Southern Hemisphere Foyer

Grab Your IZEAFest badge and some goodies courtesy of our sponsors.

7:30am-8:30am

Networking & Red Bull Morning Break

Dolphin Hotel: Southern Hemisphere I (Exhibitor Hall)

8:30am-9:15am

Shift Your Brilliance™  Harness the Power of You, Inc.

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Simon Bailey

Shift Your Brilliance™ happens when you find your own individual spark. This sets in motion a series of events, circumstances, situations, and chance encounters that empower you to make a positive impact in the world. Bruce Barton, founder of the leading advertising agency BBDO, said it best: “if you have anything really valuable to contribute to the world, it will come through the expression of your personality, that single spark of divinity that sets you off and makes your different from every other living creature.” Shift Your Brilliance™ will show you how to own the moment by improving your life and your business. Get ready to #shiftyourbrilliance

9:15am-9:30am
Break / Free Time
9:30am-10:15am

Return on Content

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Kip Edwardson, Dave Peck, Heather Taylor, Susan Borst

Not sure how brand and agency experts value social content? Join us to discover how social posts are measured, re-purposed and deemed most beneficial!

10:15am-10:30am
Break / Free Time
10:30am-11:15am

Home is Where Your Art is

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: , Valentine Siefermann, Chris Ashbach, Kristina Webb, John & Whitney Spinks

Ever wonder how some creators are able to utilize their home as a productive studio? Discover the opportunities and challenges of creating quality content in a home setting, as well as creative uses of space, tools, tips, tricks and more!

11:15am-11:45am

Going Live

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Olga Kay, Rudiger Ellis, Alexa Carlin

Take a deep dive into the capabilities of livestreaming platforms like YouTube Live Events, Facebook Live, Periscope, and Meerkat, and learn how to intergrate them into a successful Sponsored Social campaign.

11:45am-12:45pm
Lunch Break
12:45pm-1:30pm

UnSelling: The New Customer Experience

Dolphin Hotel: Southern Hemisphere III – IV

Speaker: Scott Stratten

Currently, Scott is giving keynotes based on his new book: UnSelling: The New Customer Experience. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. In this highly energetic and engaging talk, audiences will learn: – Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly. – Why social media can be the wrong choice for your business. – Why the people you hire matter more than the tasks you hire them to do. These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better. You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

1:30pm-2:00pm

Celebrity Sponsorships

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Mario Lopez and Ted Murphy

Join us for a look inside what’s most important to celebrities when considering a Sponsored Social campaign. Find out how they determine who they work for; what their special considerations around engagements are, and what pricing entices them.

2:00pm-2:15pm
Break / Free Time
2:15pm-3:00pm

Making Photos and Videos That Pop

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Mario Lopez, Rajiv Dhall, Andrew Bazzi, Justin Godley

Don’t miss this part-discussion, part-case study of a 2015 Kelloggs / PopTarts campaign. Take an in-depth look at how celebrities, web celebrities and other influencers can work simultaneously together to pull off a killer campaign.

3:00pm-3:45pm

Search and Destroy

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Joel Comm, Keynote Speaker

Learn tips and tricks to get your social content indexed across various platforms so that people can discover you quicker and easier. After this session, you’ll undoubtedly destroy your competition.

3:45pm-4:00pm
Break / Free Time
4:00pm-4:45pm

Content Rules and The Rules of Content

Dolphin Hotel: Southern Hemisphere III – IV

Speakers: Lewis Broadnax, Lee Gordon, James Hills, Nicole Paris, Bill Momary

Discover best practices for creating compelling content, do’s and don’ts for both Brands and individual content Creators, biggest real-time Sponsored Social marketing fails, and more.

4:45pm-5:00pm

Closing Remarks

Dolphin Hotel: Southern Hemisphere III – IV

5:00pm-7:00pm
Break / Free Time
7:00pm-10:00pm

Closing Party

Walt Disney World Swan & Dolphin Lake Terrace

Let’s go out with a bang! Put your toes in the sand and join us for drinks, mingling, DJ entertainment and a few parting surprises.

All Day

Creator Epcot® International Food & Wine Festival Presented by Chase® Takeover

 

Take your palate by the hand for an unforgettable tour of eclectic cultures and global cuisine. Click here for tickets